findyourtribe
LITEPAPER
Mission Statement
Our mission is to enable underpaid athletes to build and monetize their brand while enhancing the sports fan experience.
MVPz is building an ecosystem that connects athletes and sports fans via
a platform that integrates a comprehensive array of products and services.
Core Components
Sports Strategy Game
Hybrid Sports Cards
Gamification Creates Demand for the Cards
Revenue Shared with Athletes
Sports Social Network
Sports Apparel
Allows Fans to Discover Athletes
Capitalizes on Brand Exposure
Sports Cards
Productizes an athlete’s name, image, and likeness.
Revenue shared with athletes – aligns incentives.
Hybrid cards, bought and utilized in digital form, with a physical end product.
Social Network
Allows card collectors to learn about the featured athletes.
Allows athletes to build their brand.
Provides utility to cards while in digital form.
Strategy Game
Creates an objective that drives demand for the cards.
Drives demand for the cards of lesser-known athletes.
Compels users to take an interest in the real-world sports events.
Apparel
Creates secondary revenue streams for a sustainable business model.
Brings in more revenue for the athletes.
Sports cards function as a gamified loyalty card – rewarding discounts.
Network Effect
Athletes have a higher-than-average following on social media and the motive to leverage that as micro-influencers.
Athletes have financial incentive to grow the network.
Promoting their own card to increase their income, inadvertently promotes our brand and platform.
- NCAA college sports has an annual supply of athletes.
Unique Selling Point
Athletes
- Every athlete wants to feature on a sports card as a memorial of their sports career.
- Passive income with the potential to increase it by actively promoting their cards.
Sports Fans
- Unique product: dual form state that allows personalization as well as utilization as an in-game asset, a social access pass, and a loyalty card.
- One stop shop for sports fans: shop, connect, play, all in one place.
Sports Cards
Types
- Athlete Cards
- Team Cards
- Championship Cards
- Activity Cards
- Special Cards [to be introduced].
Function
- Collectibles – required to complete collections.
- In-game assets – can be utilized in strategy game.
- Social access passes – grants access to gated content.
- Loyalty cards – grants holders discounts and perks.
Enhancements
- Face of the NFT can be enhanced.
- Track changes in the athlete’s career, e.g. transfers, career achievements.
- Allows collaboration with independent artists: limitless stylistic diversification without inflating supply.
- Dynamic scarcity, rarity only ever increases.
First Edition
- Supply
- Athlete cards
- Athletes = 28
- Max cards per athlete = 300
- Max total = 8400
- Team cards
- Teams = 50
- Max cards per Team = 100
- Max total = 5000
- Championship cards
- Championships = 20
- Max cards per championship = 50
- Max total = 1000
- Activity cards
- Activities (sports) = 13
- Max cards per championship = 553
- Max total = 7189
- Distribution
- Athlete cards
- Sold in packs = 250 per athlete
- Sold separately = 50 per athlete
- Team cards
- Sold in packs = All
- Championship cards
- Sold in packs = All
- Activity cards
- Sold in packs = 253 per activity
- Airdropped = 300 per activity
Social Network
- Sports Content: created by athletes, by the MVPz media team, and shared from external sources.
- Gated Access: with entry permitted either by owning specific cards or by subscription.
- Fan Forums: a place for fans to hangout and talk sport, sports card determine the appropriate access forums.
- Store Front: athletes profile doubles as a store front generating them additional revenue from any sales generated from their page.
Strategy Game
- Gen1 - a collect and compete game, wherein sports fans collect different types of cards to build out a fictional school sports program in attempt to progress from division 3 to division 1.
- Gen2 – a fantasy inspired game wherein sports fans build out a team with the cards of athletes from different schools in attempt to score points in a scoring system that follows the real world performance of the featured athletes.
Commerce Platform
- MVPz Apparel
- Secondary revenue stream that is sustained by the brand exposure gained from the network of athletes who feature on the cards. Athletes also share in revenue from apparel sales.
- Athleisure
- Lifestyle appropriate for athletes and their followers.
- Supporter wear
- Conceptual team art from cards printed on garments with a portion of revenue going to the card holders.
- Accessories
- From sports equipment to wearable technology. If it fits the brand, it fits our accessory range.
3rd party businesses
- Storefront hosts products and services of 3rd party businesses who we are aligned with.
Artists
- Artists who have designed card enhancements, or who wish to, will have an “Artist profile page”, on which they can advertise their work, build their brand, gain exposure, and sell artwork.